Posts Tagged ‘social media’

#8 – Utilizing multimedia as part of campaign

March 18, 2012 Leave a comment

Today, many companies and organizations are using multimedia on the Internet as part of their campaign. Today, campaigns are all about being interactive in achieving its objectives. Two great examples are Cadbury: Olympic’s 2012 Pumped FB Parade and Kotex’s campaign known as Womens Inspiration Day by KOTEX.

The video above provided a summary of Cadbury: Olympic’s 2012 Pumped FB Parade. According to DigitalBuzzBlog, “Users can select their gender, choose an outfit and accessorise their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team GB, as well as posting pictures of their avatar during the parade to their Facebook wall.” Aside from using video that was uploaded on youtube for explanation, supporters go proceed straight to Cadbury UK Facebook page and explore the interactive site themselves.

Next is an example of Kotex using the latest social media tool, Pinterest, as part of the campaign. Kotex sent out 50 inspirational packages to different women based on their Pinterest Boards. These women would then take a picture and share it on Pinterest, Facebook and/or Twitter. The important thing to note is that with only 50 packages sent out, the were still able to reach a few thousand people with the same message merely using pictures and the power of social media.

Since the Cadbury campaign is currently in progress, it would be unfair to evaluate its effectiveness. However, both campaigns are interesting because it uses multimedia and also other tools found on the Internet to expand its reach to greater audience. Both campaigns focus on individualized experience. Users are able to go to the page and experience the interaction between them and the multimedia tools utilized. For Cadbury, users can create and personalize their avatar online while providing support to their team for the Olympics. Also, video was used to explain the process and garner interest to visit the Facebook page to create the avatar. For the Kotex campaign, it was more about allowing users to share the package received which was limited to only 50 women in the country.

Multimedia on the Internet is not limited to just interactivity, pictures and videos. One can use podcast, music, webcasting and more on the Internet as part of their campaign. The link here provide tips for amateur users to get started. Utilizing multimedia with social media would ensure that buzz can be generated quickly and reach can also be expanded. So what did you think about the 2 campaigns featured? What are the other campaign have you encountered that utilizes multimedia on the Internet?


#2 – Asia’s version of twitter?

February 5, 2012 Leave a comment

Social media is taking over the world and Asia is not excluded. One of the famous social media site is Twitter, which was launched in 2006. As many of us would know, Twitter is a microblogging site that enables us to send and read posts of maximum 140 characters, better known as tweets. In case you are not sure what twitter is about, the video below OR this video would be helpful.

Not impressed with the international success that twitter has? Let the figures below blow you away.


With its international success, there are bound to be clones of the original. As the saying goes, “imitation is the greatest form of flattery.” In Asia, two microblogging sites that have been garnering attention in its country and slowly worldwide are me2day (South Korea) and Weibo (China).

According to Wikipedia, me2day is “a microblogging and social networking service in South Korea acquired and owned by NHN Corporation. It allows users to send and receive up to 150 characters to each other”. In an essence, me2day works the same way as twitter, updating and sharing content with your friends.

Unlike twitter, me2day did not receive instant popularity when it was released in 2007. However, numerous Korean celebrities are joining the micro-blogging blogosphere today. With many creating their own me2day account, more people (particularly fans) are creating an account just to feel a connection with their favorite celebrity. Ultimately, this helped in the growth of the number of me2day users. To date, there are 8 million accounts registered on me2day.

China too decided to join on the micro-blogging bandwagon with Weibo. Launched in 2009, the number of users has since reached 300 million users in just 2 years. According to Guardian, “The most commonly shared content on Weibo is jokes, images and video, most of which are retweets. The effect is less comment on shared comment, but there is also less sharing of news stories.”

Today, many of us use social media in our daily lifes in various forms such as blogs, social networking sites or microblogs such as those mentioned above. Although the interface and features of the microblogs differs from one another, its main use of sharing bits and pieces of information about our lives to friends through the use of Internet is still the same. Maybe the reason why microblogging is so popular today is that one can share information about their life without being too explicit. So what do you think about the 2 clones of twitter mentioned above?