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Posts Tagged ‘twitter’

#3 – Is it possible to run a successful campaign on Twitter?

February 12, 2012 Leave a comment

Many people use Facebook or Twiter as a way to connect with friends or family about their lives. However, that is no longer the case today. Now, large organizations and corporations are using social media to connect with the consumers and see it as a way to manage their brand. One noticeable change that can be observed is how these organizations and big brands are using social media as part of their marketing strategy aside from the traditional form of advertising.

One such company who did a great job utilizing Twitter as part of their campaign was the automobile brand Volkswagen. The Volkswagen Twitter Zoom campaign was exclusive to Sao Paolo, Brazil and was based on a real-time treasure hunt concept. To promote Volkswagen’s new car Fox to the youths, the company sponsored Planeta Terra Festival which is a major music festival in Brazil. In order to win tickets, music lovers would have to find the tickets that were hidden all over the city. For the location of the tickets to be revealed on Google maps, people would have to tweet #foxatplanetaterra hash tag. When more people tweet with the hashtag, the map of ticket would zoom further in revealing the exact location, and the first person to be on location wins.

So the public’s reaction to the campaign?

To pull-off a successful campaign on social media is not an easy feat. Many companies have failed to do so. Why then was Volkswagen successful? Here are some factors that played a part to its success.

As seen from the 4 factors, Volkswagen was able to identify their target audience well and even used the proper medium to connect with the youths. Next, the campaign embraced Twitter’s main strength as part of their campaign, using the hashtag. When this hashtag started to trend, more people would be curious about it and eventually act as a catalyst to spread the word. With the treasure hunt concept, the campaign was able to connect fun with its target audience. Lastly, with an incentive which is tickets to the event of the year in Brazil, interest was generated thus expanding the buzz.

With social media, advertising today is made fun, interesting and interactive. More creative ideas can be generated with websites such as Twitter and Facebook. However, companies should be careful when embarking on an unconventional way of advertising as the plan could backfire and ultimately affect its branding. So what did you think about Volkswagen’s campaign? Do you remember any other campaigns/advertisements that used social media? Was it a successful one?

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#2 – Asia’s version of twitter?

February 5, 2012 Leave a comment

Social media is taking over the world and Asia is not excluded. One of the famous social media site is Twitter, which was launched in 2006. As many of us would know, Twitter is a microblogging site that enables us to send and read posts of maximum 140 characters, better known as tweets. In case you are not sure what twitter is about, the video below OR this video would be helpful.

Not impressed with the international success that twitter has? Let the figures below blow you away.

           

With its international success, there are bound to be clones of the original. As the saying goes, “imitation is the greatest form of flattery.” In Asia, two microblogging sites that have been garnering attention in its country and slowly worldwide are me2day (South Korea) and Weibo (China).

According to Wikipedia, me2day is “a microblogging and social networking service in South Korea acquired and owned by NHN Corporation. It allows users to send and receive up to 150 characters to each other”. In an essence, me2day works the same way as twitter, updating and sharing content with your friends.

Unlike twitter, me2day did not receive instant popularity when it was released in 2007. However, numerous Korean celebrities are joining the micro-blogging blogosphere today. With many creating their own me2day account, more people (particularly fans) are creating an account just to feel a connection with their favorite celebrity. Ultimately, this helped in the growth of the number of me2day users. To date, there are 8 million accounts registered on me2day.

China too decided to join on the micro-blogging bandwagon with Weibo. Launched in 2009, the number of users has since reached 300 million users in just 2 years. According to Guardian, “The most commonly shared content on Weibo is jokes, images and video, most of which are retweets. The effect is less comment on shared comment, but there is also less sharing of news stories.”

Today, many of us use social media in our daily lifes in various forms such as blogs, social networking sites or microblogs such as those mentioned above. Although the interface and features of the microblogs differs from one another, its main use of sharing bits and pieces of information about our lives to friends through the use of Internet is still the same. Maybe the reason why microblogging is so popular today is that one can share information about their life without being too explicit. So what do you think about the 2 clones of twitter mentioned above?